Every entrepreneur's first target is to build trust and a successful business. Building trust means making your customers rely and trust in your ability and capability to meet their needs. To build trust with your customers, you should know what they really want and find ways to satisfy that. Find out How to know what your customers really want. Every business works hand in hand with its customers and the success of your business depend on your relationship with your customers.
To be able to get to know your customers, know their wants and be able to meet their demands, you honestly need a great marketing plan.
Read: How To Be Successful In Your Business.
To succeed as an entrepreneur, you must retain and attract a growing number of satisfied customers only by knowing what the customers really want. Read: How to know what your customers want. Knowing exactly what your customer want depend solely on your marketing plan. This explain why entrepreneurs need a marketing plan in order to succeed.
Marketing means everything to The business minded entrepreneur and all he does is to find out who their customers are, what they need/want, be able to satisfy those needs and also make profit in the process.
I will like you to understand that marketing starts before production. Did you just ask why? Here is the answer. You as an entrepreneur's priority is to satisfy the needs of your customer. You can't just produce any product that pops into your mind. You must first carry out a market research to determine the actual needs of your customers.
To be on the safe side, an entrepreneur should do the following;
- Determine the needs of their customers through market research.
- Analyze their competitive advantages to develop a market strategy.
- Select a specific market by target marketing.
- Determine how to satisfy customers needs by identifying a market mix.
The above listed points will be analysed in my subsequent posts. But here I want to enlighten you from experience that the only way entrepreneurs can satisfy the needs of their customers is to;
- Provide the products and services the customers want.
- Selling at prices they are willing and able to pay.
- Getting the products and services to their locations.
- Informing and attracting them to patronise your products and services.
Conclusion
Having a well constructed marketing plan speeds up every business success. Are you having probems with marketing your products. The above listed guards and tips will help you achieve the result you desire.
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